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Steelcase

Commercial

Better Is Possible

Role

Director
Editor

Director
Director
Client
Artist

Steelcase

Agency
Label

Someoddpilot

Project Type

Commercial

01

Project Overview

A brand changing its focus from product--to lifestyle. The desire to get a little messy.

No items found.

As one of the leading furniture manufacturers in the world, Steelcase has a deep focus on perfection; presenting their products in ways that display their attention to detail. For the "Better Is Possible" campaign we worked with them to change things up. They wanted to find a style that felt more warm, approachable, and contemplative.

Details

I worked to create something in a natural, messier-than-usual style while still embodying their lineage of design excellence and craftsmanship. We built an apartment in our studio and sought to make it feel as cozy as possible.

Director/Editor: Self

Creative Director: Greg Gayle

DP: Kevin Veselka

Colorist: Connor Weitz

No items found.
Crew

UI Design
Design system management
UX design. support
CJM
Prototype
Bubble development

02

BEHIND THE SCENES

No items found.
03

STORYBOARDS

No items found.

Steelcase

Commercial

Better Is Possible

Role

Director
Editor

Director
Director
Client
Artist

Steelcase

Agency
Label

Someoddpilot

Project Type

Commercial

01

Project Overview

A brand changing its focus from product--to lifestyle. The desire to get a little messy.

No items found.

As one of the leading furniture manufacturers in the world, Steelcase has a deep focus on perfection; presenting their products in ways that display their attention to detail. For the "Better Is Possible" campaign we worked with them to change things up. They wanted to find a style that felt more warm, approachable, and contemplative.

Details

I worked to create something in a natural, messier-than-usual style while still embodying their lineage of design excellence and craftsmanship. We built an apartment in our studio and sought to make it feel as cozy as possible.

Director/Editor: Self

Creative Director: Greg Gayle

DP: Kevin Veselka

Colorist: Connor Weitz

No items found.
Crew

UI Design
Design system management
UX design. support
CJM
Prototype
Bubble development

02

BEHIND THE SCENES

No items found.
03

STORYBOARDS

No items found.
logo for Saucony

Steelcase

Better Is Possible

For 3.5 years I worked on the Saucony account while at Someoddpilot, their agency of record. I worked with our team to craft over a dozen CTV and broadcast spots, hundreds of social assets, and countless animations.

Over the years, we spearheaded new and creative techniques to capture their running shoes without the need for expensive and time-consuming 3D modeling and texturing.

Here is a smattering of work from over the years.

Continental Tires
In Any Condition
BMW
Spaces Have Energy
Chaco
Thomas Rhett Collection
Davines
We Sustain Beauty
Jamilla Woods
"Holy"
Saucony
Brand Work
Smirnoff Ice
Same Swig, New Swag
Chaco
SS22 Anthem
Polk Audio
Dolby Soundbars
Smith
Head Out
Klaviyo
Make Your Mark
Shea Coulee
"Cocky"
Klaviyo
Meet Kate
Patagonia
Action Works
CAT Footwear
Crossover
Cubs
Nico Hoerner | The Offseason
Rachel Lyon
Hate Crimes in the Heartland
Compton Cowboys
Fuck Talking Go Vote
Ash Thompson
I Miss Jamie When She's Gone
Interior Define
Don't Just Dream It, Define It
Chaco
Fit For Adventure
The Omy's
Strawberry & Don't Know Better
Steelcase
Better Is Possible
CAT Footwear
Excavator Superlite
Klaviyo
Own Your Growth
CAT Footwear
Conquering Winter Work
Glam Hag
It Takes A Village
Klaviyo
Explainer Video
Living Proof
Brand Anthem
Carson Brown
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