Back to all work

tooltip triangle at bottom of tooltip popup
arrow pointing to the left inside a circle

Smirnoff Ice

Commercial

Same Swig, New Swag

Same Swig, New Swag - Smirnoff Ice is undergoing a glow up, with a fresh new look on shelf. This hype reel was put together in under a week to show off to new partners.

Role

Editing
Motion Graphics

Director
Director
Client
Artist

Smirnoff Ice

Agency
Label

Design Bridge

Project Type

Commercial

01

Project Overview

True classics only get better.

No items found.

I worked with the team at Design Bridge to create a hype reel for Smirnoff Ice's new branding, style, and packaging. The goal was to come up with a bold and unapologetic refresh to the brand and show off all their colors, flavors, and new energy. I worked with a 3D artist to composite bottles & cans into various scenes and bring and in things like transparancy and refraction. I also created motion design and type animations for the copy.

Details

No items found.
Crew

UI Design
Design system management
UX design. support
CJM
Prototype
Bubble development

Compositing breakdown
02

BEHIND THE SCENES

No items found.
03

STORYBOARDS

No items found.

Smirnoff Ice

Commercial

Same Swig, New Swag

Same Swig, New Swag - Smirnoff Ice is undergoing a glow up, with a fresh new look on shelf. This hype reel was put together in under a week to show off to new partners.

Role

Editing
Motion Graphics

Director
Director
Client
Artist

Smirnoff Ice

Agency
Label

Design Bridge

Project Type

Commercial

01

Project Overview

True classics only get better.

No items found.

I worked with the team at Design Bridge to create a hype reel for Smirnoff Ice's new branding, style, and packaging. The goal was to come up with a bold and unapologetic refresh to the brand and show off all their colors, flavors, and new energy. I worked with a 3D artist to composite bottles & cans into various scenes and bring and in things like transparancy and refraction. I also created motion design and type animations for the copy.

Details

No items found.
Crew

UI Design
Design system management
UX design. support
CJM
Prototype
Bubble development

Compositing breakdown
02

BEHIND THE SCENES

No items found.
03

STORYBOARDS

No items found.
logo for Saucony

Smirnoff Ice

Same Swig, New Swag

For 3.5 years I worked on the Saucony account while at Someoddpilot, their agency of record. I worked with our team to craft over a dozen CTV and broadcast spots, hundreds of social assets, and countless animations.

Over the years, we spearheaded new and creative techniques to capture their running shoes without the need for expensive and time-consuming 3D modeling and texturing.

Here is a smattering of work from over the years.

Continental Tires
In Any Condition
BMW
Spaces Have Energy
Chaco
Thomas Rhett Collection
Davines
We Sustain Beauty
Jamilla Woods
"Holy"
Saucony
Brand Work
Smirnoff Ice
Same Swig, New Swag
Chaco
SS22 Anthem
Polk Audio
Dolby Soundbars
Smith
Head Out
Klaviyo
Make Your Mark
Shea Coulee
"Cocky"
Klaviyo
Meet Kate
Patagonia
Action Works
CAT Footwear
Crossover
Cubs
Nico Hoerner | The Offseason
Rachel Lyon
Hate Crimes in the Heartland
Compton Cowboys
Fuck Talking Go Vote
Ash Thompson
I Miss Jamie When She's Gone
Interior Define
Don't Just Dream It, Define It
Chaco
Fit For Adventure
The Omy's
Strawberry & Don't Know Better
Steelcase
Better Is Possible
CAT Footwear
Excavator Superlite
Klaviyo
Own Your Growth
CAT Footwear
Conquering Winter Work
Glam Hag
It Takes A Village
Klaviyo
Explainer Video
Living Proof
Brand Anthem
Carson Brown
In The Archives