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Chaco

Commercial

SS22 Anthem

A small crew went out to Colorodo to swim, hike, explore and film this short spot. We sought to craft the sweetest adventure with friends that we could muster.

Role

Director
Editor
Cinematographer

Director
Director
Client
Artist

Chaco

Agency
Label

Someoddpilot

Project Type

Commercial

01

Project Overview

Find your way.

No items found.

Chaco always tries to encourage people to get outside and explore. With this spot, we wanted to depict the sweetness behind what it feels like to "find your way" and why the pursuit is so important. Being willing to get lost and in new adventure ultimately helps you discover your true self.

Details

After filming this summer spot in the middle of autumn in Colorado, I cut this piece from over 60 hours of footage we captured in the field. So much was left on the cutting room floor but it allowed us to really play and craft something special.

Creative Director: 
Kara Hamilton

Producer + AD: 
Leila Sherbini

Stylist + Production: 
Katey Meyer

Account: 
Ellen Evangelides

Cinematographer: 
Jeremy Freedberg

Talent:
Arianna Borrotto
Jahalia Coleman
Gabriel Garyeazon

No items found.
Crew

UI Design
Design system management
UX design. support
CJM
Prototype
Bubble development

02

BEHIND THE SCENES

No items found.
03

STORYBOARDS

No items found.

Chaco

Commercial

SS22 Anthem

A small crew went out to Colorodo to swim, hike, explore and film this short spot. We sought to craft the sweetest adventure with friends that we could muster.

Role

Director
Editor
Cinematographer

Director
Director
Client
Artist

Chaco

Agency
Label

Someoddpilot

Project Type

Commercial

01

Project Overview

Find your way.

No items found.

Chaco always tries to encourage people to get outside and explore. With this spot, we wanted to depict the sweetness behind what it feels like to "find your way" and why the pursuit is so important. Being willing to get lost and in new adventure ultimately helps you discover your true self.

Details

After filming this summer spot in the middle of autumn in Colorado, I cut this piece from over 60 hours of footage we captured in the field. So much was left on the cutting room floor but it allowed us to really play and craft something special.

Creative Director: 
Kara Hamilton

Producer + AD: 
Leila Sherbini

Stylist + Production: 
Katey Meyer

Account: 
Ellen Evangelides

Cinematographer: 
Jeremy Freedberg

Talent:
Arianna Borrotto
Jahalia Coleman
Gabriel Garyeazon

No items found.
Crew

UI Design
Design system management
UX design. support
CJM
Prototype
Bubble development

02

BEHIND THE SCENES

No items found.
03

STORYBOARDS

No items found.
logo for Saucony

Chaco

SS22 Anthem

For 3.5 years I worked on the Saucony account while at Someoddpilot, their agency of record. I worked with our team to craft over a dozen CTV and broadcast spots, hundreds of social assets, and countless animations.

Over the years, we spearheaded new and creative techniques to capture their running shoes without the need for expensive and time-consuming 3D modeling and texturing.

Here is a smattering of work from over the years.

Continental Tires
In Any Condition
BMW
Spaces Have Energy
Chaco
Thomas Rhett Collection
Davines
We Sustain Beauty
Jamilla Woods
"Holy"
Saucony
Brand Work
Smirnoff Ice
Same Swig, New Swag
Chaco
SS22 Anthem
Polk Audio
Dolby Soundbars
Smith
Head Out
Klaviyo
Make Your Mark
Shea Coulee
"Cocky"
Klaviyo
Meet Kate
Patagonia
Action Works
CAT Footwear
Crossover
Cubs
Nico Hoerner | The Offseason
Rachel Lyon
Hate Crimes in the Heartland
Compton Cowboys
Fuck Talking Go Vote
Ash Thompson
I Miss Jamie When She's Gone
Interior Define
Don't Just Dream It, Define It
Chaco
Fit For Adventure
The Omy's
Strawberry & Don't Know Better
Steelcase
Better Is Possible
CAT Footwear
Excavator Superlite
Klaviyo
Own Your Growth
CAT Footwear
Conquering Winter Work
Glam Hag
It Takes A Village
Klaviyo
Explainer Video
Living Proof
Brand Anthem
Carson Brown
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