Polk Audio found itself existing both as a legacy speaker brand known for great sound for great value, and needing to expand their audience to a younger audience who may be just fine with their television speakers. I worked together with the strategy and design team at Someoddpilot to craft this video that at once looks into Polk's long legacy of great audio, and attempts to form a poppier, more unique POV on what sound can do for your experience as you consume content.