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CAT Footwear

Commercial

Conquering Winter Work

We drove to Sturgeon Bay, WI during one of the coldest winter storms in history to talk to some of the shipyard workers who help hold up the world's economy.

Role

Editor

Director
Director
Client
Artist

CAT Footwear

Agency
Label

Someoddpilot

Project Type

Commercial

01

Project Overview

"You want electricity? You need these boats."

No items found.

Sturgeon Bay, Wisconsin is home to Fincantieri Shipyard, home to engineers, technicians, and an army of experts who repair and build some of the largest boats on earth. They do all this 365 days a year, rain or shine, light snow or blizzard. When we went to talk to them, a storm blew in lowering temperatures to nearly -50℉. These workers include former astronauts, kind souls, jokers, and a whole team of people who love what they do.

Details

At the time, it was so cold that we had to have two sets of cameras, one for indoors and one for outdoors, because the drastic change in temperature would cause so much condensation within the electronics it could fry our sensors. We set up timelapses on cranes, climbed towers, flew drones and followed folks through 6 feet of snow. Had to take cameras inside, set up gopros flew drones

No items found.
Crew

UI Design
Design system management
UX design. support
CJM
Prototype
Bubble development

02

BEHIND THE SCENES

No items found.
03

STORYBOARDS

No items found.

CAT Footwear

Commercial

Conquering Winter Work

We drove to Sturgeon Bay, WI during one of the coldest winter storms in history to talk to some of the shipyard workers who help hold up the world's economy.

Role

Editor

Director
Director
Client
Artist

CAT Footwear

Agency
Label

Someoddpilot

Project Type

Commercial

01

Project Overview

"You want electricity? You need these boats."

No items found.

Sturgeon Bay, Wisconsin is home to Fincantieri Shipyard, home to engineers, technicians, and an army of experts who repair and build some of the largest boats on earth. They do all this 365 days a year, rain or shine, light snow or blizzard. When we went to talk to them, a storm blew in lowering temperatures to nearly -50℉. These workers include former astronauts, kind souls, jokers, and a whole team of people who love what they do.

Details

At the time, it was so cold that we had to have two sets of cameras, one for indoors and one for outdoors, because the drastic change in temperature would cause so much condensation within the electronics it could fry our sensors. We set up timelapses on cranes, climbed towers, flew drones and followed folks through 6 feet of snow. Had to take cameras inside, set up gopros flew drones

No items found.
Crew

UI Design
Design system management
UX design. support
CJM
Prototype
Bubble development

02

BEHIND THE SCENES

No items found.
03

STORYBOARDS

No items found.
logo for Saucony

CAT Footwear

Conquering Winter Work

For 3.5 years I worked on the Saucony account while at Someoddpilot, their agency of record. I worked with our team to craft over a dozen CTV and broadcast spots, hundreds of social assets, and countless animations.

Over the years, we spearheaded new and creative techniques to capture their running shoes without the need for expensive and time-consuming 3D modeling and texturing.

Here is a smattering of work from over the years.

Continental Tires
In Any Condition
BMW
Spaces Have Energy
Chaco
Thomas Rhett Collection
Davines
We Sustain Beauty
Jamilla Woods
"Holy"
Saucony
Brand Work
Smirnoff Ice
Same Swig, New Swag
Chaco
SS22 Anthem
Polk Audio
Dolby Soundbars
Smith
Head Out
Klaviyo
Make Your Mark
Shea Coulee
"Cocky"
Klaviyo
Meet Kate
Patagonia
Action Works
CAT Footwear
Crossover
Cubs
Nico Hoerner | The Offseason
Rachel Lyon
Hate Crimes in the Heartland
Compton Cowboys
Fuck Talking Go Vote
Ash Thompson
I Miss Jamie When She's Gone
Interior Define
Don't Just Dream It, Define It
Chaco
Fit For Adventure
The Omy's
Strawberry & Don't Know Better
Steelcase
Better Is Possible
CAT Footwear
Excavator Superlite
Klaviyo
Own Your Growth
CAT Footwear
Conquering Winter Work
Glam Hag
It Takes A Village
Klaviyo
Explainer Video
Living Proof
Brand Anthem
Carson Brown
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