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Editor
Smith
Someoddpilot
Commercial
Smith prides itself on crafting the highest quality sporting equipment in the business. We took the passion for the outdoors, activity, and excitement that Smith's consumers posess and captured it in their new creative direction. "Head out," means to get out there and do it, see the world, complete your goals.
We worked to formulate a visceral, action packed story to sell the shit out of these helmets, from the amazing shoot the team did out in Winter Park, CO. We started by thinking of it as a chase scene. How can we show off the rush of a long ride? The tranquility? The community you build?
Creative Director:
Connor Weitz
Anton Juledkov
Director:
Evan Swineheart
DP:
David Cheng
Color:
Connor Weitz
UI Design
Design system management
UX design. support
CJM
Prototype
Bubble development
Editor
Smith
Someoddpilot
Commercial
Smith prides itself on crafting the highest quality sporting equipment in the business. We took the passion for the outdoors, activity, and excitement that Smith's consumers posess and captured it in their new creative direction. "Head out," means to get out there and do it, see the world, complete your goals.
We worked to formulate a visceral, action packed story to sell the shit out of these helmets, from the amazing shoot the team did out in Winter Park, CO. We started by thinking of it as a chase scene. How can we show off the rush of a long ride? The tranquility? The community you build?
Creative Director:
Connor Weitz
Anton Juledkov
Director:
Evan Swineheart
DP:
David Cheng
Color:
Connor Weitz
UI Design
Design system management
UX design. support
CJM
Prototype
Bubble development
Editor
Cinematographer
Smith
Someoddpilot
Commercial
Editor
Motion Graphics
Smith
Someoddpilot
Commercial
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