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BMW

Commercial

Spaces Have Energy

The BMW i5 gives consumers a new way to think about driving. With a partnership with Jay Shetty we tried to tie together mindfullness and the open road.

Role

Editing
Sound Design
VFX

Director
Director
Client
Artist

BMW

Agency
Label

Synapse VP

Project Type

Commercial

01

Project Overview

Shift your mind

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Not every driving scenario is the same, but each situation gives us a new opportunity to shift our minds and to feel more present, more aware and more joy. That was the mentality Jay Shetty brought to this project and what we tried to emulate in the edit. BMW wanted to emphasize the i5's different driving modes like 'sport' & 'immersive' which change everything from the internal colors of the car to the sounds emitted from the engine. Sound design was extremely important here, the goal being to emulate immersive spaces and drive the piece forward.

Details

I worked on a dozen VFX elements as well, everything from sky replacesment, object removal, to face replacement. Additionally, I put together the opening shot, where the charging station is in view. This was crafted from scratch, placing a model in a 3d environment and matching the materials, lighting, camera movement & a dash of rotoscoping to create a seamless shot.

Directors:
Zach Jopling

Dylan Travis

DOP:
Zach Jopling

Editor & Sound Design:
Jeremy Freedberg

Production company:
Synapse VP

Executive Producer:
Justin Deiner

Color:
Dave Hussy @ Company3

Sound Mix:
Rick Spoons

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Crew

UI Design
Design system management
UX design. support
CJM
Prototype
Bubble development

02

BEHIND THE SCENES

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03

STORYBOARDS

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BMW

Commercial

Spaces Have Energy

The BMW i5 gives consumers a new way to think about driving. With a partnership with Jay Shetty we tried to tie together mindfullness and the open road.

Role

Editing
Sound Design
VFX

Director
Director
Client
Artist

BMW

Agency
Label

Synapse VP

Project Type

Commercial

01

Project Overview

Shift your mind

No items found.

Not every driving scenario is the same, but each situation gives us a new opportunity to shift our minds and to feel more present, more aware and more joy. That was the mentality Jay Shetty brought to this project and what we tried to emulate in the edit. BMW wanted to emphasize the i5's different driving modes like 'sport' & 'immersive' which change everything from the internal colors of the car to the sounds emitted from the engine. Sound design was extremely important here, the goal being to emulate immersive spaces and drive the piece forward.

Details

I worked on a dozen VFX elements as well, everything from sky replacesment, object removal, to face replacement. Additionally, I put together the opening shot, where the charging station is in view. This was crafted from scratch, placing a model in a 3d environment and matching the materials, lighting, camera movement & a dash of rotoscoping to create a seamless shot.

Directors:
Zach Jopling

Dylan Travis

DOP:
Zach Jopling

Editor & Sound Design:
Jeremy Freedberg

Production company:
Synapse VP

Executive Producer:
Justin Deiner

Color:
Dave Hussy @ Company3

Sound Mix:
Rick Spoons

No items found.
Crew

UI Design
Design system management
UX design. support
CJM
Prototype
Bubble development

02

BEHIND THE SCENES

No items found.
03

STORYBOARDS

No items found.
logo for Saucony

BMW

Spaces Have Energy

For 3.5 years I worked on the Saucony account while at Someoddpilot, their agency of record. I worked with our team to craft over a dozen CTV and broadcast spots, hundreds of social assets, and countless animations.

Over the years, we spearheaded new and creative techniques to capture their running shoes without the need for expensive and time-consuming 3D modeling and texturing.

Here is a smattering of work from over the years.

Continental Tires
In Any Condition
BMW
Spaces Have Energy
Chaco
Thomas Rhett Collection
Davines
We Sustain Beauty
Jamilla Woods
"Holy"
Saucony
Brand Work
Smirnoff Ice
Same Swig, New Swag
Chaco
SS22 Anthem
Polk Audio
Dolby Soundbars
Smith
Head Out
Klaviyo
Make Your Mark
Shea Coulee
"Cocky"
Klaviyo
Meet Kate
Patagonia
Action Works
CAT Footwear
Crossover
Cubs
Nico Hoerner | The Offseason
Rachel Lyon
Hate Crimes in the Heartland
Compton Cowboys
Fuck Talking Go Vote
Ash Thompson
I Miss Jamie When She's Gone
Interior Define
Don't Just Dream It, Define It
Chaco
Fit For Adventure
The Omy's
Strawberry & Don't Know Better
Steelcase
Better Is Possible
CAT Footwear
Excavator Superlite
Klaviyo
Own Your Growth
CAT Footwear
Conquering Winter Work
Glam Hag
It Takes A Village
Klaviyo
Explainer Video
Living Proof
Brand Anthem
Carson Brown
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