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Chaco

Commercial

Fit For Adventure

Role

Director
Editor

Director
Director
Client
Artist

Chaco

Agency
Label

Someoddpilot

Project Type

Commercial

01

Project Overview

Fit for...anything...

No items found.

Chaco's tagline and mantra for everything is "Fit For Adventure." We took those words to heart to film their first Brand Anthem. Myself, and a small team went out to Joshua Tree to hike, explore and capture the essence of what Chaco seeks to encapsulate.

Details

It was a fast-paced shoot, eight locations, about twelve scenes, over five dozen different products, all in three days. Through our amazing actors we set up scenes and shot the thing as if it were a documentary: set up a scene, have fun, film, swap sandals, repeat.

No items found.
Crew

UI Design
Design system management
UX design. support
CJM
Prototype
Bubble development

02

BEHIND THE SCENES

No items found.
03

STORYBOARDS

No items found.

Chaco

Commercial

Fit For Adventure

Role

Director
Editor

Director
Director
Client
Artist

Chaco

Agency
Label

Someoddpilot

Project Type

Commercial

01

Project Overview

Fit for...anything...

No items found.

Chaco's tagline and mantra for everything is "Fit For Adventure." We took those words to heart to film their first Brand Anthem. Myself, and a small team went out to Joshua Tree to hike, explore and capture the essence of what Chaco seeks to encapsulate.

Details

It was a fast-paced shoot, eight locations, about twelve scenes, over five dozen different products, all in three days. Through our amazing actors we set up scenes and shot the thing as if it were a documentary: set up a scene, have fun, film, swap sandals, repeat.

No items found.
Crew

UI Design
Design system management
UX design. support
CJM
Prototype
Bubble development

02

BEHIND THE SCENES

No items found.
03

STORYBOARDS

No items found.
logo for Saucony

Chaco

Fit For Adventure

For 3.5 years I worked on the Saucony account while at Someoddpilot, their agency of record. I worked with our team to craft over a dozen CTV and broadcast spots, hundreds of social assets, and countless animations.

Over the years, we spearheaded new and creative techniques to capture their running shoes without the need for expensive and time-consuming 3D modeling and texturing.

Here is a smattering of work from over the years.

Continental Tires
In Any Condition
BMW
Spaces Have Energy
Chaco
Thomas Rhett Collection
Davines
We Sustain Beauty
Jamilla Woods
"Holy"
Saucony
Brand Work
Smirnoff Ice
Same Swig, New Swag
Chaco
SS22 Anthem
Polk Audio
Dolby Soundbars
Smith
Head Out
Klaviyo
Make Your Mark
Shea Coulee
"Cocky"
Klaviyo
Meet Kate
Patagonia
Action Works
CAT Footwear
Crossover
Cubs
Nico Hoerner | The Offseason
Rachel Lyon
Hate Crimes in the Heartland
Compton Cowboys
Fuck Talking Go Vote
Ash Thompson
I Miss Jamie When She's Gone
Interior Define
Don't Just Dream It, Define It
Chaco
Fit For Adventure
The Omy's
Strawberry & Don't Know Better
Steelcase
Better Is Possible
CAT Footwear
Excavator Superlite
Klaviyo
Own Your Growth
CAT Footwear
Conquering Winter Work
Glam Hag
It Takes A Village
Klaviyo
Explainer Video
Living Proof
Brand Anthem
Carson Brown
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