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CAT Footwear

Commercial

Crossover

A slipper that's a shoe that's a slipper that's a shoe. We aimed to make a short bite-sized video that showed off this multi-use product.

Role

Director
VFX

Director
Director
Client
Artist

CAT Footwear

Agency
Label

Someoddpilot

Project Type

Commercial

01

Project Overview

Flipping uses, and flipping worlds.

No items found.

The goal was to make the different uses of the shoe feel totally seamless, like it was immensely simple to go from indoor to outdoor. We used a combination of techniques to make it happen. After a series of tests, including building it in simple 3D, we figured a way to solve the brain-melt that was this effect. We used rear-projection for our backgrounds and followed our talent walking in different directions on different surfaces. Combining some fancy camera moves and some post-work in AE, the transition came to life.

Details

No items found.
Crew

UI Design
Design system management
UX design. support
CJM
Prototype
Bubble development

We built the rig in 3d to test how the camera flip would work.
02

BEHIND THE SCENES

No items found.
03

STORYBOARDS

No items found.

CAT Footwear

Commercial

Crossover

A slipper that's a shoe that's a slipper that's a shoe. We aimed to make a short bite-sized video that showed off this multi-use product.

Role

Director
VFX

Director
Director
Client
Artist

CAT Footwear

Agency
Label

Someoddpilot

Project Type

Commercial

01

Project Overview

Flipping uses, and flipping worlds.

No items found.

The goal was to make the different uses of the shoe feel totally seamless, like it was immensely simple to go from indoor to outdoor. We used a combination of techniques to make it happen. After a series of tests, including building it in simple 3D, we figured a way to solve the brain-melt that was this effect. We used rear-projection for our backgrounds and followed our talent walking in different directions on different surfaces. Combining some fancy camera moves and some post-work in AE, the transition came to life.

Details

No items found.
Crew

UI Design
Design system management
UX design. support
CJM
Prototype
Bubble development

We built the rig in 3d to test how the camera flip would work.
02

BEHIND THE SCENES

No items found.
03

STORYBOARDS

No items found.
logo for Saucony

CAT Footwear

Crossover

For 3.5 years I worked on the Saucony account while at Someoddpilot, their agency of record. I worked with our team to craft over a dozen CTV and broadcast spots, hundreds of social assets, and countless animations.

Over the years, we spearheaded new and creative techniques to capture their running shoes without the need for expensive and time-consuming 3D modeling and texturing.

Here is a smattering of work from over the years.

Continental Tires
In Any Condition
BMW
Spaces Have Energy
Chaco
Thomas Rhett Collection
Davines
We Sustain Beauty
Jamilla Woods
"Holy"
Saucony
Brand Work
Smirnoff Ice
Same Swig, New Swag
Chaco
SS22 Anthem
Polk Audio
Dolby Soundbars
Smith
Head Out
Klaviyo
Make Your Mark
Shea Coulee
"Cocky"
Klaviyo
Meet Kate
Patagonia
Action Works
CAT Footwear
Crossover
Cubs
Nico Hoerner | The Offseason
Rachel Lyon
Hate Crimes in the Heartland
Compton Cowboys
Fuck Talking Go Vote
Ash Thompson
I Miss Jamie When She's Gone
Interior Define
Don't Just Dream It, Define It
Chaco
Fit For Adventure
The Omy's
Strawberry & Don't Know Better
Steelcase
Better Is Possible
CAT Footwear
Excavator Superlite
Klaviyo
Own Your Growth
CAT Footwear
Conquering Winter Work
Glam Hag
It Takes A Village
Klaviyo
Explainer Video
Living Proof
Brand Anthem
Carson Brown
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