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Continental Tires

Commercial

In Any Condition

"The heart of the concept is duality — it’s the dynamic interplay between soccer and driving."

Role

Editor
Sound Design

Director
Director
Client
Artist

Continental Tires

Agency
Label

Miniac

Project Type

Commercial

01

Project Overview

A Parallel Journey

No items found.

We worked to craft a tight connection between soccer and driving, building around this dual nature. The goal was to establish a clear connection between how Cobi Jones, Two Time MLS Cup Champion, handled the ball in his playing days and the way Continental tires handle in any condition.

Details

The biggest challenge was connecting the archival footage of soccer (shot on location in the reflections of the car as well as full screen footage) to the action of him driving on a virtual stage. I was able to use quick, fast cuts to keep the action moving and designed the soundscape to interplay between the sounds of the road, the car, the crowd, and the announcer.

Director & DP:
Zach Jopling

Editor & Sound Design:
Jeremy Freedberg

Production company:
Miniac

Executive Producer:
Rogers Marquess

Color:
Company3

Sound Mix:
Rick Spoons

No items found.
Crew

UI Design
Design system management
UX design. support
CJM
Prototype
Bubble development

02

BEHIND THE SCENES

No items found.
03

STORYBOARDS

No items found.

Continental Tires

Commercial

In Any Condition

"The heart of the concept is duality — it’s the dynamic interplay between soccer and driving."

Role

Editor
Sound Design

Director
Director
Client
Artist

Continental Tires

Agency
Label

Miniac

Project Type

Commercial

01

Project Overview

A Parallel Journey

No items found.

We worked to craft a tight connection between soccer and driving, building around this dual nature. The goal was to establish a clear connection between how Cobi Jones, Two Time MLS Cup Champion, handled the ball in his playing days and the way Continental tires handle in any condition.

Details

The biggest challenge was connecting the archival footage of soccer (shot on location in the reflections of the car as well as full screen footage) to the action of him driving on a virtual stage. I was able to use quick, fast cuts to keep the action moving and designed the soundscape to interplay between the sounds of the road, the car, the crowd, and the announcer.

Director & DP:
Zach Jopling

Editor & Sound Design:
Jeremy Freedberg

Production company:
Miniac

Executive Producer:
Rogers Marquess

Color:
Company3

Sound Mix:
Rick Spoons

No items found.
Crew

UI Design
Design system management
UX design. support
CJM
Prototype
Bubble development

02

BEHIND THE SCENES

No items found.
03

STORYBOARDS

No items found.
logo for Saucony

Continental Tires

In Any Condition

For 3.5 years I worked on the Saucony account while at Someoddpilot, their agency of record. I worked with our team to craft over a dozen CTV and broadcast spots, hundreds of social assets, and countless animations.

Over the years, we spearheaded new and creative techniques to capture their running shoes without the need for expensive and time-consuming 3D modeling and texturing.

Here is a smattering of work from over the years.

Continental Tires
In Any Condition
BMW
Spaces Have Energy
Chaco
Thomas Rhett Collection
Davines
We Sustain Beauty
Jamilla Woods
"Holy"
Saucony
Brand Work
Smirnoff Ice
Same Swig, New Swag
Chaco
SS22 Anthem
Polk Audio
Dolby Soundbars
Smith
Head Out
Klaviyo
Make Your Mark
Shea Coulee
"Cocky"
Klaviyo
Meet Kate
Patagonia
Action Works
CAT Footwear
Crossover
Cubs
Nico Hoerner | The Offseason
Rachel Lyon
Hate Crimes in the Heartland
Compton Cowboys
Fuck Talking Go Vote
Ash Thompson
I Miss Jamie When She's Gone
Interior Define
Don't Just Dream It, Define It
Chaco
Fit For Adventure
The Omy's
Strawberry & Don't Know Better
Steelcase
Better Is Possible
CAT Footwear
Excavator Superlite
Klaviyo
Own Your Growth
CAT Footwear
Conquering Winter Work
Glam Hag
It Takes A Village
Klaviyo
Explainer Video
Living Proof
Brand Anthem
Carson Brown
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