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Patagonia

Documentary

Action Works

Patagonia's Action Works is effectively a "dating site" to help match activists together and to causes around the world. This this promo video for the groundbreaking platform, aims not only to bring traffic to the site and visibility to the company, but do it's small part to affect change in the real world.

Role

Editor

Director
Director
Client
Artist

Patagonia

Agency
Label

Someoddpilot

Project Type

Documentary

01

Project Overview

The history of Patagonia, and our planet's future.

No items found.

It was so refreshing to work on a project that overlapped in advertising as well as activism. As our development team worked with Patagonia to build the entire Action Works Platform, we worked with them to tell their story. One of philanthropy and advocacy. We sought to craft a promotional film that resonated like a movie trailer, something that works to scare, empower, but most importantly give viewers something tangible to do after watching.

Details

Working with our team at Someoddpilot, the studio behind build of the platform itself, I edited

Edit:
Connor Weitz
Jeremy Freedberg

Color & Sound Design: 
Connor Weitz

No items found.
Crew

UI Design
Design system management
UX design. support
CJM
Prototype
Bubble development

02

BEHIND THE SCENES

No items found.
03

STORYBOARDS

No items found.

Patagonia

Documentary

Action Works

Patagonia's Action Works is effectively a "dating site" to help match activists together and to causes around the world. This this promo video for the groundbreaking platform, aims not only to bring traffic to the site and visibility to the company, but do it's small part to affect change in the real world.

Role

Editor

Director
Director
Client
Artist

Patagonia

Agency
Label

Someoddpilot

Project Type

Documentary

01

Project Overview

The history of Patagonia, and our planet's future.

No items found.

It was so refreshing to work on a project that overlapped in advertising as well as activism. As our development team worked with Patagonia to build the entire Action Works Platform, we worked with them to tell their story. One of philanthropy and advocacy. We sought to craft a promotional film that resonated like a movie trailer, something that works to scare, empower, but most importantly give viewers something tangible to do after watching.

Details

Working with our team at Someoddpilot, the studio behind build of the platform itself, I edited

Edit:
Connor Weitz
Jeremy Freedberg

Color & Sound Design: 
Connor Weitz

No items found.
Crew

UI Design
Design system management
UX design. support
CJM
Prototype
Bubble development

02

BEHIND THE SCENES

No items found.
03

STORYBOARDS

No items found.
logo for Saucony

Patagonia

Action Works

For 3.5 years I worked on the Saucony account while at Someoddpilot, their agency of record. I worked with our team to craft over a dozen CTV and broadcast spots, hundreds of social assets, and countless animations.

Over the years, we spearheaded new and creative techniques to capture their running shoes without the need for expensive and time-consuming 3D modeling and texturing.

Here is a smattering of work from over the years.

Continental Tires
In Any Condition
BMW
Spaces Have Energy
Chaco
Thomas Rhett Collection
Davines
We Sustain Beauty
Jamilla Woods
"Holy"
Saucony
Brand Work
Smirnoff Ice
Same Swig, New Swag
Chaco
SS22 Anthem
Polk Audio
Dolby Soundbars
Smith
Head Out
Klaviyo
Make Your Mark
Shea Coulee
"Cocky"
Klaviyo
Meet Kate
Patagonia
Action Works
CAT Footwear
Crossover
Cubs
Nico Hoerner | The Offseason
Rachel Lyon
Hate Crimes in the Heartland
Compton Cowboys
Fuck Talking Go Vote
Ash Thompson
I Miss Jamie When She's Gone
Interior Define
Don't Just Dream It, Define It
Chaco
Fit For Adventure
The Omy's
Strawberry & Don't Know Better
Steelcase
Better Is Possible
CAT Footwear
Excavator Superlite
Klaviyo
Own Your Growth
CAT Footwear
Conquering Winter Work
Glam Hag
It Takes A Village
Klaviyo
Explainer Video
Living Proof
Brand Anthem
Carson Brown
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