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Living Proof

Commercial

Brand Anthem

An type focused project with that aims to talk about real science and research as well as show it off in a fun, interesting way.

Role

Motion Graphics
Editing

Director
Director
Client
Artist

Living Proof

Agency
Label

Someoddpilot

Project Type

Commercial

01

Project Overview

A good hair day shouldn't include silicone.

No items found.

This project started as a two minute narrative piece, but as the brand identity developed and shifted so did the goals for their anthem. Alongside the remarkable team at Someoddpilot I crafted this poppy, high impact, informational video about their latest science and technology.

Details

We originally put together a short narrative script about the feeling of relief and revery. This was one of those cases that after the edit came together, things weren't quite right for the direction the brand was headed. We sat down with the client to devise a new way of utilizing what we'd already captured on set.

No items found.
Crew

UI Design
Design system management
UX design. support
CJM
Prototype
Bubble development

02

BEHIND THE SCENES

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03

STORYBOARDS

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Living Proof

Commercial

Brand Anthem

An type focused project with that aims to talk about real science and research as well as show it off in a fun, interesting way.

Role

Motion Graphics
Editing

Director
Director
Client
Artist

Living Proof

Agency
Label

Someoddpilot

Project Type

Commercial

01

Project Overview

A good hair day shouldn't include silicone.

No items found.

This project started as a two minute narrative piece, but as the brand identity developed and shifted so did the goals for their anthem. Alongside the remarkable team at Someoddpilot I crafted this poppy, high impact, informational video about their latest science and technology.

Details

We originally put together a short narrative script about the feeling of relief and revery. This was one of those cases that after the edit came together, things weren't quite right for the direction the brand was headed. We sat down with the client to devise a new way of utilizing what we'd already captured on set.

No items found.
Crew

UI Design
Design system management
UX design. support
CJM
Prototype
Bubble development

02

BEHIND THE SCENES

No items found.
03

STORYBOARDS

No items found.
logo for Saucony

Living Proof

Brand Anthem

For 3.5 years I worked on the Saucony account while at Someoddpilot, their agency of record. I worked with our team to craft over a dozen CTV and broadcast spots, hundreds of social assets, and countless animations.

Over the years, we spearheaded new and creative techniques to capture their running shoes without the need for expensive and time-consuming 3D modeling and texturing.

Here is a smattering of work from over the years.

Continental Tires
In Any Condition
BMW
Spaces Have Energy
Chaco
Thomas Rhett Collection
Davines
We Sustain Beauty
Jamilla Woods
"Holy"
Saucony
Brand Work
Smirnoff Ice
Same Swig, New Swag
Chaco
SS22 Anthem
Polk Audio
Dolby Soundbars
Smith
Head Out
Klaviyo
Make Your Mark
Shea Coulee
"Cocky"
Klaviyo
Meet Kate
Patagonia
Action Works
CAT Footwear
Crossover
Cubs
Nico Hoerner | The Offseason
Rachel Lyon
Hate Crimes in the Heartland
Compton Cowboys
Fuck Talking Go Vote
Ash Thompson
I Miss Jamie When She's Gone
Interior Define
Don't Just Dream It, Define It
Chaco
Fit For Adventure
The Omy's
Strawberry & Don't Know Better
Steelcase
Better Is Possible
CAT Footwear
Excavator Superlite
Klaviyo
Own Your Growth
CAT Footwear
Conquering Winter Work
Glam Hag
It Takes A Village
Klaviyo
Explainer Video
Living Proof
Brand Anthem
Carson Brown
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